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Articles (112)
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Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude

De Veirman, Marijke, Cauberghe, Veroline, Hudders, Liselot

Journal:

International Journal of Advertising

Année:

2017

Langue:

english

Fichier:

PDF, 1.76 MB

english, 2017

The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers

Hudders, Liselot, De Jans, Steffi, De Veirman, Marijke

Journal:

International Journal of Advertising

Année:

2020

Fichier:

PDF, 3.29 MB

2020

How Adolescents Use Social Media to Cope with Feelings of Loneliness and Anxiety During COVID-19 Lockdown

Cauberghe, Verolien, Van Wesenbeeck, Ini, De Jans, Steffi, Hudders, Liselot, Ponnet, Koen

Journal:

Cyberpsychology Behavior and Social Networking

Année:

2020

Fichier:

PDF, 206 KB

2020

Materialism: the good, the bad, and the ugly

Shrum, L. J., Lowrey, Tina M., Pandelaere, Mario, Ruvio, Ayalla A., Gentina, Elodie, Furchheim, Pia, Herbert, Maud, Hudders, Liselot, Lens, Inge, Mandel, Naomi, Nairn, Agnes, Samper, Adriana, Soscia,

Journal:

Journal of Marketing Management

Année:

2014

Langue:

english

Fichier:

PDF, 307 KB

english, 2014

Advances in Advertising Research IX || The Effects of Engaging with Content Marketing on Business Outcomes for B2B Service Providers

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Année:

2018

Langue:

english

Fichier:

PDF, 263 KB

english, 2018

Advertising targeting young children: an overview of 10 years of research (2006–2016)

De Jans, Steffi, Van de Sompel, Dieneke, Hudders, Liselot, Cauberghe, Veroline

Journal:

International Journal of Advertising

Année:

2017

Langue:

english

Fichier:

PDF, 698 KB

english, 2017

The Silver Lining of Materialism: The Impact of Luxury Consumption on Subjective Well-Being

Liselot Hudders, Mario Pandelaere

Journal:

Journal of Happiness Studies

Année:

2012

Langue:

english

Fichier:

PDF, 435 KB

english, 2012

#Sponsored! How the recognition of sponsoring on Instagram posts affects adolescentsâ brand evaluations through source evaluations

De Jans, Steffi, Van de Sompel, Dieneke, De Veirman, Marijke, Hudders, Liselot

Journal:

Computers in Human Behavior

Année:

2020

Fichier:

PDF, 1.25 MB

2020

Why the devil wears Prada: Consumers’ purchase motives for luxuries

Hudders, Liselot

Journal:

Journal of Brand Management

Année:

2012

Langue:

english

Fichier:

PDF, 197 KB

english, 2012

Shedding New Light on How Advertising Literacy Can Affect Children's Processing of Embedded Advertising Formats: A Future Research Agenda

Hudders, Liselot, De Pauw, Pieter, Cauberghe, Veroline, Panic, Katarina, Zarouali, Brahim, Rozendaal, Esther

Journal:

Journal of Advertising

Année:

2017

Langue:

english

Fichier:

PDF, 436 KB

english, 2017

Humour as a double-edged sword in response to crises versus rumours: The effectiveness of humorously framed crisis response messages on social media

Xiao, Yi, Cauberghe, Verolien, Hudders, Liselot

Journal:

Journal of Contingencies and Crisis Management

Année:

2017

Langue:

english

Fichier:

PDF, 436 KB

english, 2017

Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study Among Children in Early Adolescence

van Reijmersdal, Eva A., Rozendaal, Esther, Hudders, Liselot, Vanwesenbeeck, Ini, Cauberghe, Veroline, van Berlo, Zeph M.C.

Journal:

Journal of Interactive Marketing

Année:

2020

Fichier:

PDF, 820 KB

2020

Meat morals: relationship between meat consumption consumer attitudes towards human and animal welfare and moral behavior

De Backer, Charlotte J.S., Hudders, Liselot

Journal:

Meat Science

Année:

2015

Langue:

english

Fichier:

PDF, 286 KB

english, 2015

AN EXPERIMENTAL INVESTIGATION OF THE EFFECT OF TV COOKING SHOW CONSUMPTION ON CHILDREN'S FOOD CHOICE BEHAVIOR

Ngqangashe, Yandisa, De Backer, Charlotte, Hudders, Liselot, Hermans, Nina, Vandebosch, Heidi, Smits, Tim

Journal:

International Journal of Consumer Studies

Année:

2018

Langue:

english

Fichier:

PDF, 966 KB

english, 2018

First-Year Experience Implementing an Adaptive Learning Platform for First- and Second-Year Medical Students at the Lake Erie College of Osteopathic Medicine

Hudder, Alice, Tackett, Sean, Moscatello, Kim

Journal:

The Journal of the American Osteopathic Association

Année:

2019

Langue:

english

Fichier:

PDF, 137 KB

english, 2019

The Rival Wears Prada: Luxury Consumption as a Female Competition Strategy

Hudders, L., De Backer, C., Fisher, M., Vyncke, P.

Journal:

Evolutionary Psychology

Année:

2014

Langue:

english

Fichier:

PDF, 244 KB

english, 2014

Using games to raise awareness: How to co-design serious mini-games?

De Jans, Steffi, Van Geit, Klara, Cauberghe, Veroline, Hudders, Liselot, De Veirman, Marijke

Journal:

Computers & Education

Année:

2017

Langue:

english

Fichier:

PDF, 1.75 MB

english, 2017

Targeting the luxury consumer: a vice or virtue? A cross-cultural comparison of the effectiveness of behaviorally targeted ads

Yu, Shubin, Hudders, Liselot, Cauberghe, Verolien

Journal:

Journal of Fashion Marketing and Management

Année:

2017

Langue:

english

Fichier:

PDF, 655 KB

english, 2017

Disclosing brand placement to young children

De Pauw, Pieter, Hudders, Liselot, Cauberghe, Verolien

Journal:

International Journal of Advertising

Année:

2017

Langue:

english

Fichier:

PDF, 740 KB

english, 2017

Advances in Advertising Research IX || When Do We Trust Online Reviews by Similar vs. Dissimilar Users? An Application of Construal Level Theory

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Année:

2018

Langue:

english

Fichier:

PDF, 1.03 MB

english, 2018

Knowledge as a strategy for privacy protection: How a privacy literacy training affects children's online disclosure behavior

Desimpelaere, Laurien, Hudders, Liselot, Van de Sompel, Dieneke

Journal:

Computers in Human Behavior

Année:

2020

Fichier:

PDF, 1.44 MB

2020

Direct evaluative conditioning in brand placement: The impact of scene valence and prominence on brand placement repetition effects

D'Hooge, Serena C., Hudders, Liselot, Cauberghe, Veroline

Journal:

Journal of Consumer Behaviour

Année:

2017

Langue:

english

Fichier:

PDF, 261 KB

english, 2017

How to deal with online consumer comments during a crisis? The impact of personalized organizational responses on organizational reputation

Crijns, Hannelore, Cauberghe, Veroline, Hudders, Liselot, Claeys, An-Sofie

Journal:

Computers in Human Behavior

Année:

2017

Langue:

english

Fichier:

PDF, 527 KB

english, 2017

Who says what during crises? A study about the interplay between gender similarity with the spokesperson and crisis response strategy

Crijns, Hannelore, Claeys, An-Sofie, Cauberghe, Veroline, Hudders, Liselot

Journal:

Journal of Business Research

Année:

2017

Langue:

english

Fichier:

PDF, 371 KB

english, 2017

Periodontal diseases and adverse pregnancy outcomes: Is there a role for vitamin D?

Uwitonze, Anne Marie, Uwambaye, Peace, Isyagi, Moses, Mumena, Chrispinus H., Hudder, Alice, Haq, Afrozul, Nessa, Kamrun, Razzaque, Mohammed S.

Journal:

The Journal of Steroid Biochemistry and Molecular Biology

Année:

2018

Langue:

english

Fichier:

PDF, 547 KB

english, 2018

The Development and Testing of a Child-inspired Advertising Disclosure to Alert Children to Digital and Embedded Advertising

De Jans, Steffi, Vanwesenbeeck, Ini, Cauberghe, Veroline, Hudders, Liselot, Rozendaal, Esther, van Reijmersdal, Eva A.

Journal:

Journal of Advertising

Année:

2018

Langue:

english

Fichier:

PDF, 515 KB

english, 2018

Advances in Advertising Research IX || “Fool’s Gold”: Linking Materialism to Persuasion Knowledge Activation and Susceptibility to Embedded Advertising

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Année:

2018

Langue:

english

Fichier:

PDF, 245 KB

english, 2018

Advances in Advertising Research IX || Superiority Theory and Disparagement Humor: The Role of Gelotophobia, Gelotophilia, and Katagelasticism

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Année:

2018

Langue:

english

Fichier:

PDF, 581 KB

english, 2018

Advances in Advertising Research IX || Emotion in a 360-Degree vs. Traditional Format Through EDA, EEG and Facial Expressions

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Année:

2018

Langue:

english

Fichier:

PDF, 241 KB

english, 2018

Fundraising in an Interactive Online Environment

Panic, K., Hudders, L., Cauberghe, V.

Journal:

Nonprofit and Voluntary Sector Quarterly

Année:

2015

Langue:

english

Fichier:

PDF, 607 KB

english, 2015

From persuasive messages to tactics: Exploring children’s knowledge and judgement of new advertising formats

De Pauw, Pieter, De Wolf, Ralf, Hudders, Liselot, Cauberghe, Veroline

Journal:

New Media & Society

Année:

2017

Langue:

english

Fichier:

PDF, 1.57 MB

english, 2017

Are fashion consumers like schooling fish? The effectiveness of popularity cues in fashion e-commerce

Yu, Shubin, Hudders, Liselot, Cauberghe, Verolien

Journal:

Journal of Business Research

Année:

2018

Langue:

english

Fichier:

PDF, 688 KB

english, 2018

Advances in Advertising Research IX || Less is More or Less is A Bore?

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Année:

2018

Langue:

english

Fichier:

PDF, 1.04 MB

english, 2018

Advances in Advertising Research IX || Keeping It Real: Applying Realistic Periods of Gameplay to the Study of Recall and Recognition of In-Game Advertising in a Console Video Game

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Année:

2018

Langue:

english

Fichier:

PDF, 236 KB

english, 2018

Advances in Advertising Research IX || The Role of Big Data in Programmatic TV Advertising

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Année:

2018

Langue:

english

Fichier:

PDF, 332 KB

english, 2018

Advances in Advertising Research IX || The Effectiveness of In-Game Advertising: Examining the Influence of Ad Format

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Année:

2018

Langue:

english

Fichier:

PDF, 258 KB

english, 2018

Advances in Advertising Research IX || “For Risks and Side Effects, Ask Your Doctor or Pharmacist.” Cross-Cultural Consumer Responses to Pharmaceutical Advertising Regulation – Evidence from Brazil, Germany and the US

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Année:

2018

Langue:

english

Fichier:

PDF, 249 KB

english, 2018

Freedom makes you lose control

Beuckels, Emma, Kazakova, Snezhanka, Cauberghe, Veroline, Hudders, Liselot, De Pelsmacker, Patrick

Journal:

European Journal of Marketing

Année:

2019

Langue:

english

Fichier:

PDF, 317 KB

english, 2019

Understanding the YouTube Generation: How Preschoolers Process Television and YouTube Advertising

Vanwesenbeeck, Ini, Hudders, Liselot, Ponnet, Koen

Journal:

Cyberpsychology Behavior and Social Networking

Année:

2020

Fichier:

PDF, 223 KB

2020

From Meatless Mondays to Meatless Sundays: Motivations for Meat Reduction among Vegetarians and Semi-vegetarians Who Mildly or Significantly Reduce Their Meat Intake

De Backer, Charlotte J. S., Hudders, Liselot

Journal:

Ecology of Food and Nutrition

Année:

2014

Langue:

english

Fichier:

PDF, 311 KB

english, 2014

miRNAs: Effectors of Environmental Influences on Gene Expression and Disease

Hudder, A., Novak, R. F.

Journal:

Toxicological Sciences

Année:

2008

Langue:

english

Fichier:

PDF, 439 KB

english, 2008

American Memory / American Forgetfulness || Misplacement

Cliff Hudder

Journal:

The Kenyon Review

Année:

1997

Langue:

english

Fichier:

PDF, 285 KB

english, 1997

The Problem of Using Hearsay in Domestic Violence Cases: Is a New Exception the Answer?

Neal A. Hudders

Journal:

Duke Law Journal

Année:

2000

Langue:

english

Fichier:

PDF, 4.41 MB

english, 2000

Social threat appeals in commercial advertising: The moderating impact of perceived level of self-efficacy and self-esteem on advertising effectiveness

Faseur, Tine, Cauberghe, Verolien, Hudders, Liselot

Journal:

Communications

Année:

2015

Langue:

english

Fichier:

PDF, 3.27 MB

english, 2015

What If the Rival Drives a Porsche?: Luxury Car Spending as a Costly Signal in Male Intrasexual Competition

Hennighausen, C., Hudders, L., Lange, B. P., Fink, H.

Journal:

Evolutionary Psychology

Année:

2016

Langue:

english

Fichier:

PDF, 430 KB

english, 2016

How media multitasking reduces advertising irritation: The moderating role of the Facebook wall

Beuckels, Emma, Cauberghe, Veroline, Hudders, Liselot

Journal:

Computers in Human Behavior

Année:

2017

Langue:

english

Fichier:

PDF, 1.03 MB

english, 2017

Consumer Meaning Making: The Meaning of Luxury Brands in a Democratised Luxury World

Hudders, Liselot, Pandelaere, Mario, Vyncke, Patrick

Journal:

International Journal of Market Research

Année:

2013

Langue:

english

Fichier:

PDF, 316 KB

english, 2013

Advances in Advertising Research IX || Now and Wow! How Temporal Characteristics Affect the Word of Mouth of Topical Advertising

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Année:

2018

Langue:

english

Fichier:

PDF, 287 KB

english, 2018

Advances in Advertising Research IX || How Accent and Pitch Affect Persuasiveness in Radio Advertising

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Année:

2018

Langue:

english

Fichier:

PDF, 269 KB

english, 2018

Advances in Advertising Research IX || Advertising Effects of In-Game-Advertising vs. In-App-Advertising

Cauberghe, Verolien, Hudders, Liselot, Eisend, Martin

Année:

2018

Langue:

english

Fichier:

PDF, 662 KB

english, 2018